Manager Media Planner – GTA
Location: Greater Toronto Area (Hybrid)
Schedule: Monday to Friday (3 days in office and 2 days remote)
Salary: $75,000 to $85,000
We are actively hiring for this position  
 
About the Role
We are looking for a Manager Media Planner to join our growing media team. This is a hands-on, strategy-driven role ideal for an experienced digital planner with a strong agency background and a passion for data-led decision making. You will be responsible for translating client business objectives into insight-driven digital media strategies that deliver performance and brand impact.
This role requires a 360° planning mindset, anchored by advanced digital expertise across paid media channels, platforms, and performance analytics, with the ability to connect digital strategy to broader, integrated media plans.
 
Key Responsibilities
- Develop integrated digital media strategies and detailed media plans aligned with brand and performance objectives
- Lead digital media planning across platforms including Google, Meta, YouTube, Programmatic, LinkedIn, and emerging channels
- Leverage audience insights, platform data, and performance signals to inform recommendations and planning decisions
- Partner closely with internal strategy, account, and activation teams to ensure seamless execution
- Analyze campaign performance and translate results into clear, actionable insights and optimization recommendations
- Support sales growth and forecasting through performance analysis and media efficiency insights
- Contribute to client presentations, proposals, and pitch materials as required
- Stay current on platform updates, industry trends, and digital innovations
Required Skills & Experience
- 5–7 years of experience in digital media planning and strategy within a media agency
- Strong understanding of digital media platforms, buying models, and KPIs
- Proven experience working with analytics tools, dashboards, and performance reporting
- Ability to balance strategic thinking with hands-on execution and attention to detail
- Confident communicator with experience presenting insights and recommendations to internal teams and clients
- Experience with audience segmentation, attribution models, and full-funnel campaigns
- Exposure to both brand-building and performance-driven media strategies
- Experience working across multiple industries, including financial services, retail, or consumer brands
What We Offer
- Opportunity to work on diverse, high-impact client programs
- A collaborative, entrepreneurial environment within an independent agency
- Competitive compensation and benefits
- Ongoing learning, professional development, and career growth opportunities
 
Interview Process
Our recruitment process is structured and transparent, with candidates assessed consistently against role-related criteria.
 
Step 1: Qualified candidates complete an initial phone or virtual interview with a Talent Acquisition Specialist.
Step 2: Shortlisted candidates are invited to a phone or virtual interview with relevant team members.
Step 3: Candidates progressing in the process attend an in-person or virtual interview with the Hiring Manager.
Step 4: Candidates advancing beyond the hiring manager stage participate in an in-person or virtual interview with a Senior Manager.
Step 5: Final candidates advance to an in-person or virtual interview with the President.
 
AI Disclosure
We use AI-assisted tools to help screen resumes for key skills and minimum requirements relevant to the role. All results are reviewed by our hiring team to ensure thoughtful and balanced decision making. 
 
True Media Canada is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all.