Job Title: Paid Social Specialist
Location: Toronto, ON (Hybrid)
Company: True Media Canada
Job Type: Full-Time, Permanent
Reports To: Director, Paid Social


Company Overview:
True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting-edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.
 
Job Overview:
The Paid Social Specialist is responsible for the day-to-day management, implementation, and optimization of paid social media campaigns. This role focuses on executing strategic, data-driven campaigns across platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging social media channels. The ideal candidate brings an analytical mindset, creative problem-solving skills, and a passion for staying ahead of industry trends.
 
Key Responsibilities
(Other duties may be assigned as required.)
- Manage and monitor activation, pacing, and performance of paid social media campaigns across multiple platforms.
- Optimize campaign performance through consistent testing, audience segmentation, and performance analysis.
- Collaborate with the Director, Paid Social to review campaign progress, recommend enhancements, and ensure client KPIs are met.
- Create and deliver customized performance reports, providing meaningful insights and recommendations.
- Develop strategic POVs and campaign recommendations for assigned accounts.
- Participate in new business efforts by contributing to research, platform strategy, and paid social expertise.
- Support implementation and evaluation of emerging platforms and tools in collaboration with leadership.
 
Qualifications:
- 4+ years of relevant work experience in paid social media or digital campaign management.
- At least 3-4 years of hands-on experience managing campaigns within an agency setting in Toronto is preferred.
- Proficient with social platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and YouTube.
- Familiarity with campaign tracking pixels and third-party ad technology.
- Demonstrated ability to balance both brand and direct-response campaign strategies.
- Strong analytical skills with a data-first mindset.
- Self-starter with the ability to manage multiple priorities in a fast-paced, collaborative environment.
- Strong verbal and written communication skills.
 
Education & Experience:
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field preferred.
- Equivalent professional experience in media planning or agency roles may be considered in lieu of formal education.
 
Why True Media Canada?
At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.